For this series of still life shoots, I collaborated closely with an external Set Designer to develop concepts based on a detailed creative brief. Props were either sourced or custom-made to align with the initial vision. Using the provided mood boards and references as a foundation, I was given full creative freedom to experiment with composition, backgrounds, and lighting, allowing me to craft distinct visual narratives for each setup. Alongside concept development and art direction, I managed the final image edit, including image selection and retouching feedback. The finished campaign assets were used across Instagram, email marketing, and digital channels, delivering a cohesive visual narrative across multiple customer touchpoints. Photography: Owen Reynolds, Otto Masters, Christiana Rousounidou, Yuvali Theis, Adam Cooke, Gaston Torres