This concept evolves Burberry’s existing in-store digital colouring book for children into a festive, interactive experience designed to create moments of delight during the holiday season. The activation invites young visitors to engage with the brand through a playful digital touchpoint, offering a collection of festive illustrations to colour and personalise. Completed artworks can be saved and downloaded, allowing children to take home a digital keepsake and share their creations with family and friends. I contributed to the creative development of the festive illustration collection, adapting existing characters and assets with seasonal details while ensuring alignment with Burberry’s visual identity. Alongside these enhancements, I developed new illustration concepts, including a snowman-knight hybrid character, expanding the collection with original festive content while maintaining consistency across the wider experience.