This concept evolves Burberry’s existing in-store digital colouring book for children into a festive, interactive experience that creates moments of delight during the festive period. The activation invites young visitors to engage with the brand through a playful digital touchpoint, offering six festive illustrations to colour and personalise. Finished artworks can be saved and downloaded, allowing children to take home a digital keepsake and share their creations with family and friends. I contributed to the creative development of the festive illustration set by adding seasonal details to existing assets, including a Santa hat on the teddy bear, a present beside the dog, festive garlands on the taxi, antlers on the goose, and reworking the royal guard to hold a candy cane. I also created new illustration concepts, such as a snowman–knight hybrid character, introducing a new festive element to the collection while maintaining consistency with Burberry’s brand world.