Following Daniel Lee’s appointment as Chief Creative Officer at Burberry, the brand underwent a significant rebrand across its digital and physical touchpoints. The initiative included a comprehensive website redesign and a refreshed visual identity, reflecting a new creative vision for the brand. As part of the Digital Design team, I contributed to the rollout of the new identity across Burberry.com, redesigning homepage experiences, landing pages, and campaign storytelling pages. Working within the updated design system, I helped translate the brand’s refreshed aesthetic into engaging digital experiences, ensuring consistency across key customer touchpoints while supporting the launch of the new creative direction.