Concept developed for a Lunar New Year-themed still life shoot, built around a monochromatic red palette inspired by the cultural symbolism of luck, prosperity, and celebration. Tone-on-tone props were carefully selected and arranged to create a cohesive visual language across the series, while soft, diffused lighting and floral elements introduced depth, texture, and subtle dimension to the compositions. While product selection was determined by the Marketing team, I led the creative execution of the shoot, translating the brief into a unified visual concept. From set styling and composition to the overall mood and art direction, I oversaw every detail to ensure the final imagery felt both culturally relevant and aligned with the brand’s luxury aesthetic. Photography: Christiana Rousounidou