Visual treatment developed for Matches’ New York residency during Frieze Week, centred around a bespoke illustration of the Upper East Side townhouse that hosted the event. Inspired by the building’s distinctive architectural features, the design incorporated a detailed façade elevation and floor plans, creating an architectural narrative that reflected the character of the space. A tri-fold leaflet was designed to introduce the venue and guide visitors through each level of the townhouse. To extend the campaign beyond the physical event, the artwork was also adapted into an animated asset for Matches’ social channels, generating anticipation and offering audiences an early preview of the residency.